BRAND GUARDIANS FOR OVER 15 YEARS

The Brief

Appletiser’s brief was a design challenge that asked for a production-minded resolve.

Strategic approach

We designed the glass bottle in consultation with Consol glass to run at the optimal speed of 50 000 bottles an hour, on the line. An orientation mark was required for the labeler to position all 3 labels. We made the round raised spot (needed by the production machines as a marker) look like the leaf of the brand icon.

Result

Art + Science = Functionality

We achieved the required 50 000 bottles

per hour on the line.

 

New Matt Slender Cans

Our challenge

Together with the ink maker and Bevcan, we put the challenge to our client, asking them to let us attempt to produce a matt can with a spot vanish.

 

Result

The first commercial matt can with a spot varnish.

M&A Design Cape Town © 2013

+27 (021) 465 2343

marjie@madesign.co.za - Marjie van der Walt

avril@madesign.co.za - Avril Smit