The Brief

To design a family extension soya spread

brand that lives alongside Yum Yum, but clearly differentiating it.


Strategic approach

As it’s soya based, we didn’t use the peanut character but chose to work with typography and bolder graphics instead, positioning it as more price-competitive than the Yum Yum core brand.

M&A Design Cape Town © 2013

+27 (021) 465 2343 - Marjie van der Walt - Avril Smit