top of page
Bakers Logo

The Brief

In 2005 we were asked to re-look the Bakers brand. There were technical print problems and the brand was looking lost on shelf, amongst all the newcomer cheap imports.

Strategic approach

To own red in store as a brand and breathe new life into the ‘Baker’s man’.

There is huge recall of the ‘Baker’s man’ as a symbol of tradition and home style goodness. We evolutionised the logo, increased its size and centralised it on pack.

After that, the range extensions were easy.


bottom of page